How Much Do Funnel Builders Make? | Reasonable Estimates

As more and more businesses move online, the need for sales funnels has grown immensely. Funnel builders are the people who can design sales funnels that attract and convert casual visitors into paying customers. If you’re interested in becoming a funnel builder, it’s important to know how much you can expect to earn.

Funnel builders make about $300 per page of a funnel. For a complete funnel, you can earn $600-$1500, depending on the number of pages it has. When it comes to annual earnings, the average income of a funnel designer is around $50,000. However, these rates vary depending on several factors.

If you’re embarking on a funnel-building career or you want to hire a funnel builder for your business, it’s essential to understand the factors that affect cost. In addition, you should be knowledgeable about the different types of rates. We’ll explore each aspect in detail below.

Types of Compensations for Funnel Designers

The first time you try to put a price on your funnel building services, it can be confusing. You may not know where to start or how much to charge.

You can use one pricing format or mix and match a few different ones for a hybrid model.

Just make sure you’re clear in your communication with your client and agree on everything beforehand.

To help you make appropriate choices, here are some types of rates you can use to price your services.

1. Fixed Rates

A fixed rate is a set amount you charge for designing and building a funnel, regardless of how long it takes.

It’s the most popular type of pricing because it’s simple and easy to understand.

To come up with a fixed rate, start by estimating the number of hours it will take you to complete the project from start to finish.

Then, multiply that number by your hourly rate. Alternatively, you can use a pricing formula that accounts for the time, tools, and overhead costs associated with the project.

Fixed rates can be per project (funnel) or per page. Let’s say you want to charge a fixed rate of $300 per page.

If the client wants a three-page funnel, you’ll multiply your rate by three to come up with a total price of $900.

2. Hourly Rates

An hourly rate is just what it sounds like: You charge a set amount for each hour of work.

This type of pricing is common in many industries, including funnel building, web design, copywriting, and bookkeeping.

Unlike a fixed rate, which can be quoted upfront, an hourly rate is harder to estimate.

The best way to come up with an accurate number is to track your time on similar projects.

Time tracking gives you a good idea of how long it takes you to complete a funnel and helps you to avoid undercharging or overcharging for your services.


Watson Inc. gives you a project on Monday morning. You commit 5 hours each day until Friday to work on the project. In total, you spend 25 hours on the project.

If your hourly rate is $50, your total fee for the project will be $1,250 (25 hours x $50).

3. Percentage Rates

A percentage rate is a commission-based pricing model where you get paid a certain percentage of the total cost of the funnel.

This type of pricing is common in the marketing and advertising industry.

For example, let’s say you’re working with a client who wants to pay 20% from every conversion they make through the funnel you build.

If they generate $10,000 in sales from the funnel, your commission will be $2,000. You can make a lot of money with percentage-based pricing.

However, it’s only worth it if you’re confident in your abilities and the client’s products or services. Otherwise, you might end up working for very little money.

4. Variable Rates

A variable rate is a price that fluctuates based on certain conditions. It can be based on the number of leads, conversion rate, or any other measurable metric.

For example, a client agrees to give you a $30 bonus for every lead converted into a paying customer.

In this case, you can charge a fixed initial fee of $200 because you’ll get paid more as the client makes more sales.

The advantage of variable pricing is that it allows you to get paid based on results.

However, it can be hard to predict how much you’ll make, making it difficult to budget for your business expenses.

Types of Compensations for Funnel Designers

Factors That Determine How Much a Funnel Builder Earns

The type of pricing you choose is only one factor determining how much money you’ll make as a funnel builder.

Other factors, such as experience, the type of funnel you build, and the support services you offer can also affect your earnings.

1. Experience

As with any other profession, experience is a major factor in how much money you’ll earn as a funnel builder.

Therefore, beginners should expect to make less than those with more experience.

However, it’s important to remember that experience doesn’t necessarily mean you need years of experience.

It can also refer to the number of funnels you’ve built and their level of complexity.

For example, a funnel builder who has only built one simple landing page can’t charge as much as someone who has made an entire eCommerce funnel with upsells and downsells.

2. Types of Funnels

It goes without saying that the funnel type you’re building will also affect your earnings.

A simple landing page will be less work (therefore, less money) compared to an eCommerce funnel with multiple steps.

The impact of the type of funnel on your earnings is twofold. First, it’s a matter of the sheer amount of work involved. Second, it’s a question of expertise.

Some types of funnels require more specialized knowledge than others.

For example, building a Shopify funnel requires a certain amount of expertise in Shopify’s features and functions.

Types of Funnels

3. Support Services

Are you planning to offer support services to your clients? If so, you’ll need to factor that into your pricing.

Support services can include answering questions about the funnel to making changes and updates. The more support a client needs, the higher you can charge.

4. Business Type

A common business mantra is, “You have to spend money to make money.” This is especially true for businesses that require a lot of expensive tools and resources.

For example, if you’re building an eCommerce funnel, you’ll need to factor in the cost of Shopify or other eCommerce platforms.

Likewise, if you’re working with a limited-budget client, you’ll need to adjust your rates accordingly.

It’s not logical to create a million-dollar funnel for a client and only charge them $500. You need to ensure that your pricing aligns with the resources you’re using.

Also, underselling your skills to a high-level client can result in you losing their respect and future patronage.

5. Funnel Tool Expenses

Another factor to consider is the cost of funnel-building tools. If you’re using expensive software, you’ll need to factor that into your pricing.

For example, the ClickFunnels Basic Plan costs $97 per month, and the Platinum Plan is $297 per month.

So if you use it to build a funnel for a client, you’ll need to factor that cost into your pricing.

The same is true for any other tools you use, such as lead capture software or email marketing platforms.

The cost of these tools can quickly add up. Hence, you should factor them into your pricing.

6. Funnel Templates

Although most funnel templates are free, some come with a price tag. For example, the Shopify Checkout Page Funnel Template costs $29 per month.

If you use templates to build funnels for your clients, you’ll need to factor their cost into your pricing.

7. Credentials & Skills

These two go hand-in-hand. You can charge a premium for your services if you have any credentials or skills that make you more qualified than other funnel builders.

For example, if you’re a Shopify Expert or Partner, you can charge more for your services because you have expertise with Shopify’s platform.

The same is true for any other credentials or skills you may have. For example, if you’re a certified Google Ads Specialist, you can charge more for your services.

However, the skills should reflect in the performance of the funnel. If you’re not delivering results, your high prices will be short-lived.

Credentials & Skills

Platforms that Pay Funnel Designers

Knowing how much you can charge is one thing, but finding platforms that will pay you is another.

Here are a few platforms that connect funnel builders with clients:

1. Upwork

I have used Upwork in the past to find clients for my freelance business. It’s a great platform because it allows you to set your own rates.

Funnel builders charge between $50-$500 per hour on Upwork. It all depends on your skills and experience.

Some top funnel design experts have earned over $60k on Upwork. The only downside is that you have to compete with other freelancers for work.

Therefore, for newbies, it may be tough to get started.

2. Fiverr

Many people have dismissed this platform because of its low rates. However, it can be a great way to get your foot in the door if you’re just starting out.

Unlike Upwork (where you can set hourly rates), you set a price per project on Fiverr. Freelancers on Fiverr charge as low as $20 per funnel and as high as $1,000.

On Fiverr, you don’t have to compete with other freelancers for work. The client comes to you. This can be an advantage or a disadvantage.

The disadvantage is that you are competing on price. The advantage is that you don’t have to waste time bidding on projects.

As a newbie, one mistake you can make is charging low rates to remain competitive.

Unfortunately, it can work against you because clients may perceive your services as low-quality. If you’re starting out, I recommend charging average rates.

Once you’ve built a reputation on Fiverr, you can increase your rates accordingly.

3. PeoplePerHour

As the name suggests, you’re paid per hour on this platform. The average rate for funnel builders is $25-$50 per hour.

You don’t have to worry about competing with other freelancers for work.

The platform does a good job of matching you with clients that are a good fit for your skills and experience.

However, your pitch should be convincing enough to get clients. You should be able to outdo other freelancers who provide similar services.

4. Toptal

Toptal is a platform for top talent. If you’re one of the best funnel builders in the world, this is the place to be. To get accepted, you have to pass a rigorous screening process.

Once you’re in, you can command high rates. Top freelancers on Toptal earn as much as $500 per hour.

The only downside is that it’s very difficult to get accepted. Therefore, I recommend applying once you have a few years of experience.

5. Freelancer

When this platform first launched, it was a great place for freelancers to find work. Nowadays, it has become more competitive, and the projects’ quality has decreased.

The average rate for funnel builders is $20-$50 per hour. You can set your rates, but you have to compete with other freelancers for work.

To increase your chances of landing a project, I recommend bidding low. Then, once you’ve established a good rapport with the client, you can increase your rates.

Unfortunately, Freelancer is also known for its low-quality projects and scams. Many clients on the platform are looking for cheap labor.

As a result, you may work on projects that don’t pay well. I’ve had some good experiences with Freelancer, but I’ve also had some bad ones.

I recommend using this platform with caution.

6. FlexJobs

Unlike the other platforms on this list, FlexJobs is a job board specifically for remote work. This includes full-time, part-time, and freelance jobs.

You don’t work with clients directly on FlexJobs. Instead, you apply for jobs that companies post. The average salary for a funnel builder is $45k per year.

Of course, this varies depending on the company and your experience. FlexJobs is a great platform if you’re looking for long-term work.

The downside is that there are fewer opportunities and more competition.

7. Glassdoor

Glassdoor is your all-in-one stop for company reviews, salaries, and job postings. You can use the platform to research companies and find out if they’re a good fit for you.

The average salary for a funnel builder on here is $50k per year. This varies depending on the company and your experience.

Glassdoor is a good resource if you want to find out more about a company. However, you can’t apply for jobs directly on the platform.

8. Cold Pitching

Cold pitching is a strategy of reaching out to companies you think would be a good fit for your services. Unlike the other methods, you’re not applying for a specific job.

When cold pitching, you have to do your research and ensure you’re a good fit for the company.

You also have to be clear about what you can offer and how it will benefit the company.

Cold pitching allows you to command higher rates than you would on a job board. Apart from that, you can target companies that match your skills and interests.

The downside is that it’s a lot of work. You have to put in the time to research companies and craft custom pitches.

However, you should be okay with rejection because you’ll often reach out to companies and will not get a response.

Platforms that Pay Funnel Designers


We hope now you’re out of the rabbit hole and have an idea of the amount you can charge as a funnel builder.

As a general overview, the average hourly rate for a freelance funnel builder is between $50 and $100.

However, this rate varies depending on experience, type of project, and support services.

Fixed rates are typically between $500 and $5000 per funnel and vary based on the scope of work.

You can find work in many different places, but you need to ensure your work is high-quality and worth paying for.

Start small and develop your experience before charging high rates.

Shailen Vandeyar

A proud Indian origin Kiwi who loves to do BJJ and play with his pet bunny when not taking a plunge into the vast ocean of funnel design, email marketing, copywriting, conversions, and customer retention.

Recent Posts