ClickFunnels Split Test (A How to Guide + Full Testing)


Testing your funnel is necessary to ensure the funnel is performing as intended. By confirming your sales funnel is working, you boost conversion rates and maximize your ROI. But, how do you test a funnel in ClickFunnels?

To test a funnel in ClickFunnels, you need to have a funnel, a Google Chrome browser, and an active ClickFunnels account. With these items, you can run a full-funnel test in a few quick steps. In addition to the full test, you can also split test your funnel to choose the best funnel elements.

In this post, we’ll discuss funnel testing and how to test a funnel in ClickFunnels using both the full funnel and the split test approach. It’s pretty easy to do once you know the process!

What Is Split Testing?

Split testing or A/B testing is a technique used to optimize the various marketing elements that make up your sales funnel. These split tests are designed to measure the performance of various pieces of your funnel, such as landing pages, email campaigns, ad copy, etc.

Here is how split testing works:

First, you create two versions of the same page (such as a landing page). So you will have landing page A and landing page B.

My article on the best ClickFunnels landing pages can give you some inspiration.

Then, you will change one aspect for both versions. For instance, you may choose to test the call to action by varying it a bit. Secondly, you will need to drive half of your traffic to version A and half to version B.

Lastly, look at the performance metrics to determine the best working variant. You can then keep the best one or test it against another version. 

You should definitely set up a split test for your sales funnel since it will help you to increase your conversion rates.

Regardless of how well you design your first sales funnel, you really can’t know if it is the best version if you don’t test it. 

The main reason for funnel split testing is to boost the conversion rate of your sales funnel. Split testing enables you to identify the best-performing version of your sales funnel.

In turn, it will increase your conversion rate, thus giving you a good ROI for your marketing campaigns. I’ve covered a few statistics in my article on Email marketing ROI statistics.

Furthermore, split testing helps you to identify the leakage points of your sales funnel.

If people are dropping off at a certain point, you can locate the problem and fix it. This saves you time and money. 

Another reason for split testing is to boost the amount of traffic you drive to your sales funnel. Driving traffic is one of the most expensive parts of your sales funnel.

You will usually need to spend lots of money on paid ads or invest a lot of time into content marketing.  Therefore, split testing enables you to cut losses by only spending on traffic sources that work.

Finally, split testing helps to lower bounce rates. When bounce rates are high, you lose some of your investment for generating the traffic since it does not convert.

Testing various funnel elements enables you to identify points where leads bounce off. Once you figure out the drop-off points, you can work to fix them.

Some of the reasons behind traffic bouncing include technical jargon or too many options to choose from.

How To Do a Split Test in ClickFunnels?

Running a split test in ClickFunnels is quite simple. All you need to get started is an active sales funnel. Here are quick steps towards setting up your first split test.

Step 1: From your ClickFunnels dashboard, access the funnel you wish to split test.

Once inside your funnel, choose the funnel step to split test, then click on the green “Create variation” button. From the pop-up, choose to “Create a duplicate page from opt in” or “Create from template”.

How To Do a Split Test in ClickFunnels - screenshot 1

Step 2: Once you have duplicated the page, edit the step as desired. Also, split the traffic for each page using the slider.

Click on “Apply changes” to start the split test when you’re done editing. Remember to apply any page setting or integrations on the control page to the variant page as well.

How To Do a Split Test in ClickFunnels - screenshot 2

Step 3: You will see the analytics as the traffic trickles in. To see the variant scores, hover your mouse over each page version.

Once you see the version with a higher score, you’ll be able to identify the winner.

That’s it! You’ve now completed your first split test. You can follow the same steps for your subsequent split tests. If you test frequently, you will create highly converting funnels.

What Elements Should I Split Test?

You should split test all the elements that directly impact the client’s behavior and the resulting conversion rate.

However, not all elements play an equal role in boosting conversion. So, it makes sense to start testing the vital ones since testing takes time.

Here are some of the elements you should give priority to:

1. Headlines

A page headline is the first thing that visitors see on your page. How your headline reads and appears might determine whether or not the reader will keep reading or bounce off.

The headlines should be compelling enough to keep readers glued to your page. Split testing allows you to try various headline versions to determine the best-converting variant.

2. Subheadline

The subheadline complements the headline by giving more information about the offer made in the headline.

Once you find a fitting headline, the next element to split test is your landing page subheadline.

3. Call to Action

When it comes to testing your funnel call to action (CTA), you need to check the copy and button color. When crafting your call to action copy, ensure it is clear, concise, and value-laden.

Once your copy is set, split test various versions of the copy to see which one gets the best reaction from your audience.

On the other hand, your call to action button color might influence your audience’s choice to take action. Some colors work better than others.

So, when it comes to choosing a color, go for one that contrasts your background so that it stands out clearly. 

Once you have chosen colors that contrast your page’s color scheme, you can start split testing to find the one your audience loves.

How to Test the Full Funnel in ClickFunnels?

Funnel testing is a strategy used to optimize conversions by testing multiple pages that are part of your sales funnel.

Funnel tests work in a similar way to split tests. However, split tests only create variations of the original sales funnel pages.

Testing your funnel in ClickFunnels is a simple process that you can complete in a few clicks.

To test your funnels, you need a Google Chrome browser, an active ClickFunnels account, and a ready-made funnel in ClickFunnels. Here are four quick steps to follow when testing your funnels.

(Note that we will be looking at an opt-in funnel in this step-by-step guide. Luckily, the steps for testing an opt-in funnel apply to any other funnel.)

Step 1: From your ClickFunnels dashboard, access the funnels menu and choose the opt-in funnel you would like to test.

How to Test a Funnel in ClickFunnels - screenshot 1

Step 2: Right-click on the preview icon next to the funnel step URL. This will allow you to open the funnel from an incognito window to avoid caching.

Besides, using an incognito window will enable you to view your funnel from a visitor’s perspective.

How to Test a Funnel in ClickFunnels - screenshot 2

Step 3: Use a unique email that you haven’t used for ClickFunnels before to submit a test. Using a unique email will allow you to enter the funnel as though you were a new lead.

This will help you experience the same process that your leads will follow in the funnel. Remember, for each test you do, you will need a unique email.

To make your work easier, you can add numbers such as 1,2,3, and so on to the emails before the @ character. For example, [email protected], [email protected], and so on.

Step 4: Since the opt-in funnel is for collecting email addresses, it is time to check whether the new contact was successfully added.

Go to your funnel’s contact tab and check to see if the new test contact was added. If your test contact is nowhere to be seen, your opt-in form is not saving emails.

In this case, you can first use the ClickFunnels troubleshooting document to figure out the issue. If the problem persists, reach out to support for help.

How Do I Put ClickFunnels in Full Test Mode?

The ClickFunnels test mode lets you test various parts of your sales funnel integrations, such as the Stripe and Paypal payment gateways.

The payment sections enable you to receive payments once your customers convert at the end of the sales funnel.

This section will go through a step-by-step guide on how to enable the test mode and test your Stripe integration.

To get started, you will need an integrated Stripe account in ClickFunnels, a sales funnel with an order form, and a product for sale. This is just an example of the test mode process.

Many different integrations and apps will have test processes you can access through ClickFunnels. Here are the steps to follow:

Step 1: From your ClickFunnels dashboard, click on the funnels section

Step 2: Choose the funnel for testing by either searching for it on the search box or scrolling through your funnel list.

How Do I Put ClickFunnels in Test Mode? - screenshot 1

Step 3: From the top right corner of your funnel, click on “Settings”.

How Do I Put ClickFunnels in Test Mode? - screenshot 2

Step 4: Scroll down to the Stripe menu and activate the test mode by toggling the “On” switch.

How Do I Put ClickFunnels in Test Mode? - screenshot 3

Step 5: Save and update the settings at the bottom of the page.

Once saved, you have put ClickFunnels in test mode, and you can now test your Stripe integration.

How Do I Put ClickFunnels in Test Mode? - screenshot 4

Step 6: Select the ” Order Form ” page from your left side of the screen, select the “Order Form” page. 

Step 7: Open the link in the incognito tab by right-clicking on the “New Tab” icon.

Step 8: Enter your name and billing information as required. 

How Do I Put ClickFunnels in Test Mode? - screenshot 5

Step 9: At the top of the page, you will be given a Stripe test card number. Enter this number into the credit card field.

Fill in the expiration date too and the CVC code. The expiration date should be any future date but the current month.

For the CVC code, enter a 3-digit number. Remember that you cannot leave these fields blank.

How Do I Put ClickFunnels in Test Mode? - screenshot 6

Step 10: After filling in all the details, submit your order form.

Once you submit your order form, you will be redirected to the next page if the test was successful.

On the flip side, if the test was unsuccessful, you will get an error message. In this case, you will have to troubleshoot your Stripe integration.

You need to use the same plan for the main Stripe account and the test account to avoid getting an error.

Step 11: From the upper right-hand corner of your funnel page, click on “Sales” to view the results of the test.

For more information about the test purchase, click on “Details”. 

Split Testing vs Full Testing: How Do I Prioritize My Funnel Tests?

Whether you choose to conduct full funnel tests or A/B tests, the process is time-consuming and requires some effort on your part.

As such, you need to prioritize your tests to maximize your return on investment and avoid wasting resources.

To prioritize your funnel tests, you need to consider some factors to select the most urgent funnel tests.

Some of the factors you need to consider include time spent in testing, the resources required, and the impact the test will have on the conversion rate.

Here is a breakdown of the factors to consider when prioritizing your funnel tests.

1. Time 

Some tests need more time to run and analyze than others.

Consider the number of calendar days, work hours, and development time it will take for a test to reach its full impact.

Once you have scored your tests, prioritize the test that will take the shortest time to achieve the desired results.

2. Impact 

Consider the results you want at the end of a successful test. Will the test result in a revenue boost or a reduction in expenses?

Will you conduct the test on the entire customer base or only a part of it? Again, prioritize a funnel test that will take the least amount of time to reach maximum impact.

3. Resources 

Check the amount of money needed to run these tests. These costs include paying for tools and labor (among other expenses).

Once you have the figures, prioritize funnel tests that won’t use up an unreasonable amount of resources. 

In most cases, the best funnel variation will be easy to identify because of the measurable results ClickFunnels provides.

Just perform a simple cost-benefit analysis to see if the improvements are worth the extra effort. 

Testing + Optimization is the Key to Successful ClickFunnels…

Funnel testing helps you to optimize your sales funnel to convert better. This, in turn, will boost your revenue. To get the most out of your sales funnel, you need to test and optimize it regularly. 

Fortunately, testing a funnel in ClickFunnels is a simple process that only has a few steps.

However, waiting for the test results requires time and resources that may be limited. Subsequently, you need to prioritize your funnel tests.

If you’re ever unsure about a page or element of your funnel, you can easily create a variation and let ClickFunnels do the rest.

With a few tweaks, you’ll be able to enjoy the best possible version of your sales funnel.

Shailen Vandeyar

A proud Indian origin Kiwi who loves to do BJJ and play with his pet bunny when not taking a plunge into the vast ocean of funnel design, email marketing, copywriting, conversions, and customer retention.

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