How Can I Do My Own Copywriting? | 4 Easy Options

For one reason or another, you may consider doing your own copywriting. Whether you want to save money or get creative and develop something unique, there are easy ways to do your own copywriting.

You can do your own copywriting using templates from HubSpot, Copyblogger, and BigCommerce. You can also consider using AI tools such as Jasper, ChatGPT, and CopyAI. Alternatively, you could take a copywriting course from Udemy, Skillshare, or Coursera for slightly more in-depth training.

To give you a deeper understanding of these options, let’s look at what each offers. If you’re looking for a quick yet effective solution, we have some easy-to-follow suggestions. With the right tools and dedication, you can definitely create your own copy!

Easy Options to Do Your Own Copywriting

Although there is no silver bullet in copywriting, you don’t have to be a professional writer to produce effective copy. You can use these options to do your own copywriting with relative ease.

1. Use Copywriting Templates

Using templates is the quickest and easiest way to get started with writing effective copy. Templates are designed to provide a preset format that you can follow.

The objective of using templates is to save time and energy by providing you with the structure for the copy. You can easily fill in details to customize the template for your specific situation.

You can find decent copywriting templates from:

  • HubSpot
  • Copyblogger
  • BigCommerce

HubSpot offers numerous templates that you can use for different purposes, such as promoting your services, launching a product, creating promotional emails, blog posts, social media posts, or web copy.

The primary advantage of using HubSpot templates is that they are fully customizable.

Apart from that, some copywriting templates are specifically designed for different industries, such as finance, technology, retail, and healthcare.

When it comes to templates for email messages and headlines, Copyblogger offers a wide range of options.

As one of the best copywriting resources, it provides testimonials, stories, and historical email templates.

If you are in the world of e-commerce, you understand how challenging it is to craft product descriptions. BigCommerce provides a template specifically designed for writing product description copy.

Although they are a good option, templates do have their limitations. They may not be suitable for all copywriting projects and require modifications to fit your needs.

You still need to have a basic understanding of copywriting principles in order to be successful.

Use Copywriting Templates

2. Use AI Tools

Artificial intelligence (AI) is slowly becoming an essential tool for businesses due to its ability to automate mundane processes such as writing.

However, AI-generated copy is still not at the same level as human-written copy because it can’t capture human emotions and experiences.

That said, there are still plenty of AI tools you can use for your copywriting projects. Some of the most popular ones include:

  • Jasper
  • ChatGPT
  • CopyAI

These tools can generate copy for various purposes, such as web pages, blog posts, emails, and product descriptions.

They are easy to use because you only have to provide the information and the tools will do the rest.

AI-powered copywriting tools are best suited for businesses that need a lot of content quickly or don’t have the resources to employ a professional writer.

Unlike templates, AI tools are more customizable and can provide tailored results.

One of the primary downsides of using AI tools is that you still need to review the copy generated for accuracy.

Furthermore, the writing produced by these tools is often basic and needs to be edited for clarity.

It is also good to mention that Google warned against using AI-generated copy as it can be flagged. Therefore, it’s important to review the copy before using it in any situation.

Use AI Tools

3. Undertake a Copywriting Course

A copywriting course is probably the most effective way to master this skill. This is because you understand different aspects of writing, such as grammar, structure, and tone.

You can find free courses on Udemy, Skillshare, and Coursera. These courses can help you understand the basics of copywriting and provide guidance on how to craft effective copy.

Coursera offers free copywriting courses that you can take to up your skills.

These courses will teach you the basics of good copywriting, from understanding the principles to crafting effective headlines and using persuasive words.

The Udemy platform also has several free courses that you can take to improve your copywriting skills.

These courses cover topics such as writing emails, creating effective website content, and understanding the principles of persuasive writing.

Although Skillshare has fewer free courses than the other platforms, it offers a few that can help you improve your copywriting skills.

The benefit of a copywriting course is that it will not only give you theoretical knowledge but also provide you with practical guidance. Plus you can find courses online and offline.

The advantage of taking a course is that it will equip you with the necessary knowledge and skills to write copy that resonates with your target audience.

Furthermore, such a course will also teach you how to adapt your writing style to different projects.

Undertake a Copywriting Course

4. Take Advantage of Copywriting Resources

Many established copywriters have put together helpful resources that can help you improve your copywriting skills.

These resources, such as ebooks and videos, are designed to provide guidance on how to craft effective copy. Some of the most popular copywriting resources include:

  • Copyhackers
  • The Copy Cure by Marie Forleo
  • Copywriting Secrets by Jim Edwards
  • Jon Morrow Smart Blogger Resources

These resources offer advice on how to write better copy. They also provide tips on making copywriting more engaging and effective.

Following expert copywriters in their blogs and social media and subscribing to their newsletter can also help you stay on top of the latest trends in copywriting.

Unlike the other approaches, taking advantage of copywriting resources requires a more active approach.

You need to constantly read and watch content to gain knowledge and stay abreast of the changes in the industry.

By leveraging these resources, you can become a better copywriter and generate content that resonates with your target audience.

Easy Options to Do Your Own Copywriting

Can You Do Copywriting for Your Business Without Experience?

The answer is yes. You can do copywriting for your business without any prior experience.

All it requires is a bit of effort and dedication to learn the basics of copywriting and then use them to craft effective content.

However, you should take a copywriting course or use copywriting resources to better equip yourself with the necessary skills and knowledge.

I’ve written an article on copywriting for beginners to get you started in the right direction.

What You Should Know Before Writing Copy for Your Business

Before writing copy for your business, it is important to understand the principles of effective copywriting. This includes:

  • Understanding the target audience.
  • Knowing their motivations and needs.
  • Understanding how to best craft content that resonates with potential customers.

It is also important to understand the principles of persuasive writing, such as using power words, crafting compelling headlines, and understanding how readers process information.

Finally, it is important to know the rules of grammar, structure, and tone. This will help you craft copy that reads well and is easy to understand.

Key Takeaways

Hiring an experienced copywriter can be costly, making it challenging for small businesses to develop effective copy. This fact may necessitate the need for small businesses to handle their own copywriting.

If you plan to do your own copywriting, it is important to understand the basics of copywriting and the principles of persuasive writing.

Using templates and AI tools can help you get started with copywriting quickly.

Taking a copywriting course or using copywriting resources can also help equip you with the necessary knowledge and skills to write effective content.

Most importantly, you should understand your potential customers and craft content that resonates with them.

Shailen Vandeyar

A proud Indian origin Kiwi who loves to do BJJ and play with his pet bunny when not taking a plunge into the vast ocean of funnel design, email marketing, copywriting, conversions, and customer retention.

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