Does Selling Funnels Actually Make Money? | Realistic Income

Many businesses choose to build a sales funnel to increase their visibility and promote sales. However, sometimes they prefer to just pay someone to build the funnel for them! This new niche has made people wonder if they can make money selling sales funnels.

Creating and selling sales funnels is a lucrative business practice that is in high demand. Funnel closers and builders often earn between $1.5k to $100k USD (+ royalties) depending on their expertise and the type of agreement that has been established. It can be quite profitable.

This article will cover how sales funnel builders make their money and provide some tips about how to be successful as you sell funnels.

How To Make Money Selling Sales Funnels?

A business owner can choose to make their own sales funnel from scratch or use special software to help out.

Depending on their budget and needs, some businesses may pay a professional to do it for them. This is where freelancers and funnel builders come into play!

You can make money by selling sales funnels in two ways: by working as a freelance funnel builder or as a funnel closer.

Sometimes you can do both jobs at once, but they require different skill sets. 

1. As A Sales Funnel Builder

A sales funnel builder is the person in charge of selling and building the funnel for the client.

They can make more money by selling their own funnels, but it requires more work on their part. 

They also need to invest in the tools to build the funnel and spend their time creating it.

If a builder wishes to sell their own product, they also need to work on closing the deal, which requires negotiation and other sales-related skills.

2. As A Sales Funnel Closer

A sales funnel closer is only in charge of selling the funnel in exchange for a commission.

Closers don’t have to create the final product, and their payment grows in direct proportion to the number of funnels they sell and the price point of each project. 

This tactic requires less technical skill, but a sales funnel closer needs to have excellent management tactics.

They will earn less per deal but can make up for it by selling a lot of funnels.

How To Make Money Selling Sales Funnels

How Do Funnel Builders Set Their Prices?

A simple sales funnel often costs between $1.5k and $3k (USD).

However, some people charge based on results, which means they could bring in more or less than the average.

The funnel builder’s expertise, build time, tools, and a variety of factors can also impact their rates.

There are three main ways funnel builders charge for their services.

They may set a flat fee, ask for a certain percentage of royalties, or create a combination of the two.

1. Flat Fee

The most common and straightforward way to charge for a funnel is by charging a flat fee.

In most cases, this will be a ‘half and half’ arrangement between the business and the funnel builder.

Half of the money is paid upfront, and the rest is given upon completion of the funnel.

This is the best option for beginners who are selling funnels. It’s a pretty simple arrangement between the business and the seller.

2. Royalties (Commissions)

Another way of selling sales funnels is by commission.

Instead of agreeing on an upfront fee, a more experienced sales funnel builder may decide to charge based on results.

If they’re confident they can deliver a high-converting funnel, they may be able to make more money in the long run with this arrangement. 

There is more risk involved with this setup, though.

You will need to make sure you have a legal agreement with the buyer and have set the terms of the commission ahead of time. 

Royalty-based deals work in two ways:

  1. Getting a percentage of the gross income generated by the funnel.
  2. Earning a commission for each lead generated by the funnel.

3. Fee + Royalties

As you can see, this last option is a mix of the two previous types.

For example, a sales funnel builder would charge a flat fee at the beginning, followed by a percentage of royalties based on the results produced by their work.

The most experienced funnel builders like to do this type of deal as they can charge for the time they spend setting up a funnel and the results they bring to the table once everything is running.

You may have to charge smaller fees for the flat rate and royalties to get the buyer to agree, but the combination is usually quite powerful.

How Do Funnel Builders Set Their Prices

How To Sell Sales Funnels?

Selling a sales funnel is no different from selling any other service.

You need to find prospective buyers, attract their attention, present a message that resonates, and give them a good offer.

There are a few things you need to keep in mind when selling sales funnels to clients and businesses.

1. Narrow Your Focus

Define your target customer. Who are you trying to help?

The best way to stand out from the competition is by focusing your efforts on helping a specific target or marketing persona.

Competition is growing, but you will be able to stand out from the crowd if your message and offer resonate with a single target.

2. Lead By Example

Are you using a sales funnel to sell your services? If not, think about the message you are sending to your prospective clients. 

Showing off your results is crucial when it comes to sales.

If your sales funnel model can help businesses sell more of their products and services, why wouldn’t you use the strategy you are selling to them?

Show them that you know what you’re doing.

3. Adopt A Position Of Authority

It doesn’t matter if you are a funnel builder or funnel closer; you need to position yourself as an authority in the eyes of your prospective buyers.

This is easier for the funnel builder as they are the expert in the matter, but a funnel closer must know the inner workings of a funnel to explain to the prospect how it will help them grow their business.

4. Regularly Produce Engaging Content

Creating content is a must for every modern business. This is an excellent way to build authority and attract new prospects.

The best kind of content has a mixture of expertise and personality.

A lot of content on the web is bland and generic, so adding character and entertainment will make your content stand out.

5. Provide Multiple Contact Options

One of the best ways to sell sales funnels is over the phone. You can use your sales funnel to generate leads and take them to a list of contact options.

Include an email address, social media channels, and a phone number.

Talking to your prospects on the phone is generally the easiest way to sell. Why?

Because it allows you to learn about their specific problems or goals and answer any objections that might keep the prospect from going forward.

Video calls are more personal and will help you build a connection with the customer.

6. Set Clear Expectations From The Beginning

Establish communication with your client and be open about your time limits, prices, and skill level.

Don’t take on projects you can’t complete, but make sure you tell your customer what they can expect from you. 

Frequently, a client will want to see instant results once the funnel is live.

That is why you need to set clear expectations about the growth rate, the number of leads, and the revenue the funnel will generate. 

The easiest way to disappoint your clients is by failing to set clear expectations and leaving the results up to their imagination.

How To Sell Sales Funnels


New businesses in desperate need of clients are born every day, and sales funnels are the answer.

This has created a massive opportunity in the market for funnel builders and closers. If you have the skills, there’s potential to make quite a lot of money in this niche!

The process to sell sales funnels is not any different from selling any other services. It all comes down to the market, the message, and the offer you can provide.

Shailen Vandeyar

A proud Indian origin Kiwi who loves to do BJJ and play with his pet bunny when not taking a plunge into the vast ocean of funnel design, email marketing, copywriting, conversions, and customer retention.

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