Most people use the terms marketing and sales interchangeably, but they are quite different. Sales is the process of converting a lead into a paying customer, while marketing is the process of...
Category: Funnel Concepts
If you're like most business owners, you're always looking for ways to improve your sales funnel. After all, a successful sales funnel can mean the difference between a thriving and a floundering...
The top of the funnel provides an excellent opportunity to contact and connect with your target audience. Improving the top of the funnel helps you to turn viewers and readers into leads. But how can...
Funnel design is one of the most essential elements of a high-converting sales funnel. To create an effective funnel, you must regularly revamp your funnel design. But how can you improve each part...
Businesses rely on their marketing and sales teams to generate leads. Marketing qualified leads (MQLs) are vetted prospects that are ready to hand over to sales. A good MQL to SQL conversion rate is...
Marketing funnels differ from sales funnels because they aren’t primarily created to increase sales. Instead, a marketing funnel is used to get potential customers onto your site. But how do you...