Best Funnel Analysis Tools | Detailed Examination

As a marketer, you know that it’s essential to track and analyze your funnel. You’ll want to know how many people are coming in, how many are buying, and how much profit you’re making. But which tools should you use?

The best funnel analysis tools include Google Analytics, Kissmetrics, CrazyEgg, Weborama, and Optimizely. A good analysis tool should help you track the conversion rate, lead volume, and average order value. It’s helpful if these tools also have good report and display functions.

If you’re looking for the best funnel analysis tools, you’ve come to the right place. We’ve compiled a list of our favorite options here and will explore each one in great detail.

Best Funnel Analysis Tools

Compare Best Funnel Analysis Tools

Google Analytics
Google Analytics
90Top Pick

Supercharge your website for qualified traffic
Google Analytics
85Keep track of your engagement metricsKissmetrics
83Budget Buy

Analyze the usability of your website
78Know what customers expectWeborama
75High End

Improve conversions by conducting A/B tests

Detailed Analysis of Different Funnel Analysis Tools

There are several ways to measure how well your sales funnel is doing. The most common way is to look at the conversion rate for each funnel stage.

You can also look at how many leads pass through each step in the funnel or how high your average order value is.

1. Google Analytics

Google Analytics Rating - Review
Top Pick



  • Free tool
  • Easy to use
  • Easy setup and configuration
  • Provides a wealth of information about how people interact with your site.


  • Only available for Google accounts

Google Analytics is the go-to funnel analysis tool for many companies, but it’s sometimes hard to get started and learn how to use it.

Google Analytics is a powerful tool for measuring your website’s performance. If you’re not using it yet, you should be.

It’s free, easy to set up, and it will help you track everything from how many people visit your site to how many of them convert into leads or customers.

a. Conversion Rate

One of the most useful features of Google Analytics is its conversion rate measurement.

This metric describes how many visits result in a sale, lead, or other goal completion.

It’s important to know this rate so you can see how often people make it to the finish line on your website. The higher this number is, the better!

b. Lead Volume

Google Analytics will show you the number of leads generated from each source as well as their conversion rates.

It allows you to see which sources are bringing in more conversions—and which ones aren’t doing so hot!

c. Average Order Value

Google Analytics is especially useful for keeping an eye on the average order value (AOV).

This metric shows how much each customer spends on average when they buy something from you.

Sometimes people might buy lower-value products before moving up to a premium offer.

If the AOV is high, that means people like your products and are likely to return.

d. Visualization Option

Google Analytics has some excellent visualization options that can help you better understand your funnel data.

You can see how many people got through each step of the funnel and how many dropped off.

You can also see where most of your users are dropping off and what kinds of devices they’re using.

e. Report Features

The reporting features in Google Analytics are great for getting a bird’s eye view of your website traffic.

It shows how users interact with your site, where they’re coming from, what pages they view, etc.

This information is beneficial when you’re trying to optimize your site for conversions.

2. Kissmetrics

Kissmetrics Rating - Review



  • It has an intuitive user interface that makes it easy to use
  • It has a free plan, so you can try it out before committing to a paid plan
  • A/B testing capabilities
  • You can create funnels for multiple pages on your site so you can see how each page contributes to the bottom line
  • You can track visitors through every step of the customer journey


  • It’s not free (but it’s cheap)
  • You have to pay for access to the advanced features

Kissmetrics is a great tool for both beginners and experts. It’s easy to use, yet powerful enough to satisfy even the most demanding users’ needs.

It’s packed with features that let you see exactly how your customers engage with your website or app so that you can improve your conversion rate over time.

You can find out which channels generate the most leads and revenue for your business.

a. Conversion Rate

Kissmetrics is a great tool for conversion rate optimization.

You can track different metrics, including your site’s bounce rate, time spent on the site, and the number of pages accessed per visit.

It also allows you to set up A/B tests that compare two versions of your landing page to see which performs better.

b. Lead Volume

Kissmetrics is a great all-around tool for marketers, and it’s especially useful for tracking leads in your funnels.

It allows you to see which pieces of content are most successful in driving leads and which are underperforming.

It also gives you insight into the types of messages that resonate with your audience.

c. Average Order Value

While other metrics like conversion rate may fluctuate depending on the season or special offers, AOV will remain fairly consistent as long as you sell products in your target niche.

To track AOV in Kissmetrics, go to the Behavior section and click on Funnel Visualization.

From there, you can see how much each step in your sales process costs and which steps are most profitable for you.

d. Visualization Options

Kissmetrics has a lot of options for visualizing your data, which can be pretty helpful if you’re trying to get a better idea of how your funnel works and which parts need improvement.

e. Report Features

Kissmetrics has some of the most robust reporting features and is easy to use.

We love how it shows you all the steps in your funnel, so you can see what’s working and what isn’t.

3. CrazyEgg

CrazyEgg Rating - Review
Budget Buy



  • Easy-to-use interface
  • Free version available
  • Multiple heatmaps allow you to analyze multiple pages at once


  • Not free (but not expensive either)
  • Not as feature-rich as some other tools

CrazyEgg is a great tool for analyzing funnels. Its design is simple, and the interface is clean and easy to navigate.

It’s also super helpful for comparing funnels from different pages.

You can see how each page works as a funnel in its own right but also how it relates to other pages in the overall flow of your site.

a. Conversion Rate

If you’re looking for a more comprehensive tool that gives you a deeper look into your website’s conversion rate, we recommend CrazyEgg.

It’s an easy-to-use tool that allows you to track your website’s performance and make changes as needed.

b. Lead Volume

CrazyEgg is a great tool to use if you need to track your lead volume.

It provides data on how many people come through your landing pages, what pages they visit, and where they go next.

CrazyEgg will give you information about which pages are getting the most traffic.

It also shows specifically where people click on each page, so you can see if any areas need more attention or improvement.

c. Average Order Value

CrazyEgg provides AOV data, which is helpful when you’re trying to figure out the average profit to expect from each customer.

This data can help you set goals for how much money you want to make per sale and how many sales you need to make to hit your goals.

d. Visualization Options

CrazyEgg has a lot of useful features, including visualizations. This lets you see the information that’s being collected in real-time.

You can see where people are clicking, how far down they’re scrolling on particular pages, what percentage of visitors are leaving the site from certain pages, and much more!

e. Report Features

CrazyEgg is an excellent tool for gaining insight into the performance of your funnels and landing pages.

This tool provides detailed reports that show how users interact with your site.

4. Weborama

Weborama Rating - Review



  • Great user interface.
  • The dashboard is well-organized and easy to use.


  • The free version only provides limited data about your website traffic.
  • Expensive pricing

Weborama is a great tool for analyzing your funnel. It gives you access to all the data you need, and it’s incredibly easy to use.

Weborama also has many different ways of measuring engagement, so you can get an idea of how your users interact with your content.

One of the best things about Weborama is that it has a free plan! You don’t have to pay for any services, which is great if you’re just starting.

However, you will need to pay for the advanced features.

a. Conversion Rate

Weborama is a great tool to use if you want to see your website’s conversion rate.

You can see which pages are performing well and which need some work. You can track your traffic and bounce rates.

This tool will show you where people click on your site and how often they click on different buttons or links.

With this information, you can optimize your site for conversions and make it easier for visitors to find what they’re looking for.

b. Lead Volume

Weborama is a fun and easy way to track your lead volume.

This function is built into the platform, so you can use it as part of a regular workflow or just check in once in a while to see how your funnel’s doing.

c. Average Order Value

Weborama gives you details about customer behaviors and their purchases.

You can see if some items sell more than others and how much money people tend to spend on your products.

d. Visualization Options

Weborama allows you to visualize results in various ways, including as a heatmap.

You can see which pages are most effective at driving traffic, where people drop off during the sales process, and more.

This variety of display options is great because data makes better sense when it’s appropriately visualized.

e. Report Features

Weborama’s reports are very detailed and easy to read.

You can see where your best traffic sources are coming from, what keywords people use to find you, and which pages they visit on your site.

You can also track how much time visitors spend on each page and what they click after reading a specific section of your site.

This information can help you determine which pages are performing well and which ones need more work.

5. Optimizely

Optimizely Rating - Review
High End



  • Easy-to-use interface with great reporting features.
  • Lets you build multiple funnels, A/B tests, and split tests.


  •  It’s a paid product if you want to do more than basic A/B testing.
  • Doesn’t offer any integrations with third-party services.

Optimizely is a website optimization platform that helps you create better user experiences. It’s also a great way to track your funnel analytics!

This tool allows you to see what happens at each step of your funnel and make improvements in real-time.

a. Conversion Rate

If you’re looking for a funnel analysis tool that lets you test your website’s conversion rate, Optimizely is the way to go.

This platform offers an easy-to-use interface that allows users to create A/B tests and run them on their website with just a few clicks.

You can choose from various types of tests, including ones that focus on improving engagement, user experience, or increasing conversions.

You can even set up multiple experiments at once to quickly collect data from multiple sources at once!

b. Lead Volume

Optimizely is a great tool to use for funnel analysis.

It gives you a breakdown of how many people went through each step of the funnel, where they dropped off, and what you can do to fix it.

Lead volume is an integrated part of the Optimizely dashboard that shows you how many leads you have generated on each variation of your website.

It also shows how many leads you have lost by removing certain elements from your site or changing other aspects.

c. Average Order Value

The AOV is one of the most important metrics in Optimizely.

If you understand how much each customer spends (on average), you can determine which products people buy the most.

It’s also a great way to determine which customers are worth following up with. Those with high order values would be valuable returning customers.

d. Visualization Options

The tool has different visualization options for analyzing your results. You can easily see which elements are working well and which ones aren’t.

Then you can use that data to inform your next round of A/B testing.

The visualization options are fairly standard, but they’re effective. The funnel is represented by a graph with different colors for different steps.

You can also create multiple funnels and compare them, which is helpful when testing multiple variations of a single page or landing page.

e. Report Features

One of the best features of Optimizely is its ability to provide a detailed report of your funnel analysis.

It gives you the data in an easy-to-read format with actionable advice for improvement.

Optimizely is a good tool for reporting because it provides a lot of data, and you can use that data to make better decisions.

The reports allow you to see how your audience responds to your changes and how long they stick around on your site.


Funnel analysis tools are valuable for any marketer who wants to optimize their funnel and make it more effective.

But it can be difficult to choose from the wide range of options on the market.

That’s why we’ve put together this list of the best funnel analysis tools.

Each tool has its own pros and cons, but all of the options above can help you analyze and improve your funnels.

Shailen Vandeyar

A proud Indian origin Kiwi who loves to do BJJ and play with his pet bunny when not taking a plunge into the vast ocean of funnel design, email marketing, copywriting, conversions, and customer retention.

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