Marketing is an art, and when the medium of this art is email, it's challenging to pull it off. However, it’s worth all the effort because email marketing allows businesses to foster strong...

There is a thin line between sending nagging emails and keeping your audience engaged. If you send too many emails, you risk annoying your contacts, leading to unsubscriptions. On the other hand, a...

How often do you check your email inbox? Probably more than once per day. Most consumers check their emails regularly. As a result, email marketing stands out as one of the most cost-effective and...

One of the most effective digital marketing channels is email. The platform allows personalized communication with your audience. But as a small business, what strategies can you use to get the best...

You can use different metrics to measure your marketing campaign's performance. In email marketing, cost per result (CPR) is one of the most critical metrics. But what is it, and how do you calculate...

Real estate is one of the most competitive industries, and the significant financial investment involved means building trust with potential customers is essential. In this context, email marketing...